Benetton Advertisement

Benetton are a global brand that use social, cultural and international issues for their advertising campaigns. They have a long lasting reputation for causing controversy with their dynamic and stark imagery, combatting real issues such as poverty, racial discrimination, sex and animal rights. It is quite unique the way their advertising doesn't mention or refer

to the products they sell but by the branding they have: white background green logo and use of colour- you instantly recognise what company its for.
It creates a sense of respect for the brand, by exuding positive notions and convinces the public that by buying their products you endorse and support the causes.
http://press.benettongroup.com/ben_en/about/campaigns/list/